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Connected In: Simple Advertising Errors
12-08-2017, 02:30 AM
Post: #1
Big Grin Connected In: Simple Advertising Errors
> I'm using Linked-in to keep up with my professional connections and support them with introductions. Click here to read the reason for this view. Since you're one of the people I suggest, I wanted to invite you to access my network on Linked-in.


> Basic membership is free, and it will take less when compared to a minute to register and join my system.

I have received well over 35 announcements similar to this, worded almost precisely the same manner. The senders have served surprise...

Like me, have you received email announcements like these?

> I am using LinkedIn to keep up with my professional contacts and help them with introductions. Since you're one of many people I recommend, I wanted to invite you to get into my network on LinkedIn.


> Basic membership is free, and it takes less than a minute to register and join my community.

I have received above 3-5 announcements such as this, phrased almost exactly the same way. The senders have acted upset and astonished that I didn't leap to benefit from this invitation. Going To maybe provides tips you could give to your co-worker.

Let's go through the issues in this invitation from the marketing viewpoint.

* The majority of the invitations I received were from individuals whose names I didn't understand. Why would I desire to be a part of their network? The request does not say how I would reap the benefits of their system and who they are, who they have use of.

* What's Linked-in, how can it work and what're the advantages of using it? No one has yet explained this clearly in their invitation. If you are interested in reading, you will likely desire to check up about You can not expect that some body receiving this request knows what you're asking them to join or how it would be good for them. It would be beneficial to have a sentence or two explaining how it works and mentioning a particular effect the individual behind the request enjoyed from membership. It could be that people think that since 'basic membership is free,' the normal individual of this invitation may proceed and join. But even if it does not cost money, joining would take some time. You still require to 'sell' people o-n going for a free activity, particularly with respect to a task or business that may be new to them.

* Nobody took the time to head off possible misunderstandings or objections to this membership. As I'm concerned that joining would open me up to a lot of email and telephone calls in which I would have no interest and that would waste my time, a non-member of Linked In. Again, you can't suppose that anything free is therefore enticing; you should imagine why somebody could have doubts or dismiss the theory and handle these questions.

* Using a refined request that is almost the same as everyone else's doesn't make a good effect. Even when the writing provided by Linked In were powerful, which it's not, you'd need to give it your personal stamp.

Besides being irritated that they are obviously encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it's a helpful business. My point is that its members should use good sense and fundamental marketing principles to encourage busy, suspicious people to give it a chance..
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